But a Hungarian immigrant, Joseph Pulitzer, the owner of America's biggest newspaper called the World, wouldn't let “Liberty” go. When he
heard that the Statue of Liberty was about to die from lack of funds, he saw his chance.
Pulitzer set the fundraising goal of the World at D|S100,000. In its pages he laughed at the rich, thus increasing the paper's appeal among workingclass people, and firmly planted the idea that the statue was a monument not just for New York City but, indeed, for all of America.
Perhaps Pulitzer's cleverest trick was the promise to publish the name of every single contributor in the pages
of the World, no matter how small the contribution. The editorial that opened the fundraising campaign set its tone. He wrote:“The World is the people's paper and it now appeals to the people to come forward and raise the money for the statue's base.”
The statue, he said, was paid for by “the masses of the French people. Let us respond in like manner.” The circulation of the World
increased by almost 50,000 copies.
African American newspapers joined in the effort, encouraging their readers to contribute to a monument that would, in part, celebrate the end of slavery. So the money poured
in, as singledollar donations from grandmothers and pennies from the piggy banks of schoolchildren.
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