As our jeep stops in the courtyard of one of the brightly coloredwooden houses, we are greeted by the village leader Li Qin and young Baima girls dressed in traditional costumes with white feathers in their hair. As we take our place on low-wooden benches near an open fire, the girls break into traditional song as they serve us.

　　“The number of tourists is growing, ”said the village leader Li Qin. “We realize that to attract foreigners we have to show our cultural side, offering more traditional singing and dancing and ensuring our houses are built in the traditional way. ”

　　Relations between the Baima and the reserve were once tense following the 1998 logging ban as villagers had to make a new living, which included entering the Wanglang Nature Reserve to collect wild mushrooms and herbs, often at the expense of disturbing the panda’s habitat. But things dramatically improved as villagers started receiving training on how to market their communities to tourists.

　　“Our aim is to deter the villagers from disturbing the panda habitat by ensuring they had a sustainable alternative livelihood, including the poorest of families, ”emphasized Chen Youping, director of the Wanglang Nature Reserve.

　　“All the money from the reserve goes back into communityand conservation projects, ”said Chen Youping. “Our priority is first the animals and then ecotourism(生态旅游). ”

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