江苏省2014届高三英语一轮复习阅读理解攻略训练（12）_高考复习指南

江苏省2014届高三英语一轮复习阅读理解攻略训练（12）

　　C. A living ant can pretend to be dead using a special chemical.

　　D. Ants often use chemicals to communicate with each other.

　　62. Which of the following descriptions about Dong-Hwan Choe is right?

　　A. Choe did this study in order to stop ants from invading new places.

　　B. Choe is a biologist who is only interested in animals, especially in ants.

　　C. Choe first came up with an idea to explain this ant behavior，and then did some tests to prove his theory.

　　D. Choe did the research on this ant behavior on his own

　　“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．

　　First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal （丑闻） showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．