Tipping, psychologists have found, is not just about service. Instead, studies have shown that tipping can be affected by psychological reactions to a series of different factors from the waiters’ choice of words, to how they carry themselves while taking orders, to the bill’s total. Even how much waiters remind customers of themselves can determine how much change they pocket by the end of the night.
“Studies before have shown that mimicry (模仿) brings into positive feelings for the mimicker, ” wrote Rick van Baaren, a social psychology professor. “These studies show that people who are being mimicked become more generous toward the person who mimics them. ”
So Rick van Baaren divided 59 waiters into two groups. He requested that half serve with a phrase such as, “Coming up! ” and those in the other half were instructed to repeat the orders and preferences back to the customers. Rick van Baaren then compared their take-home. The results were clear—it pays to mimic your customers. The copycat(模仿者) waiters earned almost double the amount of tips to the other group.
Leonard Green and Joel Myerson, psychologists at Washington University in St. Louis, found the generosity of a tipper may be limited by his bill. After research on the 1, 000 tips left for waiters, cab drivers, hair stylists, they found tip percentages in these three areas dropped as customers’ bills went up. In fact, tip percentages appear to plateau (达到稳定水平) when bills topped $100 and a bill for $200 made the worker gain no bigger percentage tip than a bill for $100.
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