Garage Cafe looks like an ordinary coffee house but functions as an incubator for fledgling companies in Beijing's Zhongguancun. Entrepreneurs here build businesses with laptops at dining tables rather than with desktops in cubicles.
"Rent" for "office space" is paid by purchasing a 20 yuan cup of coffee a day. Wu Jun is an entrepreneur who rents office space here. He enjoys this environment.
"Our company is just starting up. If I rent rooms in an office building, it can be very expensive. Here, I only need to pay the money for a cup of coffee to rent an office space for my company. People here are all grassroots entrepreneurs. We encourage each other, inspire each other and share our ideas."
The brainchild of former investment company employee Su Di not only reduces startups' expenses but also increases communication among ambitious e-biz hopefuls and venture capitalists.
Su says his financiers were enticed less by beverage sales than by Garage Cafe's potential as a business incubator.
"There two types of entrepreneurs who come here. One is people who resigned from big companies, another group is new graduates. The western district of Zhongguangcun has the best atmosphere for such entrepreneurs to start their own business. My original idea was to provide them office conditions to suit their needs and build a bridge between startups and investors. That's how Garbage Café started up."
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