45. What is discussed in this passage?

　　A. The content of modem advertising.

　　B. The skills of modern advertising.

　　C. The results of modem advertising.

　　D. The writing of modern advertising.

　　46. According to the passage, a good advertisement should_______.

　　A. be both persuasive and effective

　　B. give people useful information

　　C. show people a product

　　D. show people a new idea of a product

　　47. From the passage, we know that ____

　　A. modem advertising has less effect on customers.

　　B. once customers see ads about a new cereal, they are sure to buy it.

　　C. cereal can make people strong.

　　D. cereal is a kind of food which is popular among people.

　　48. What can we infer from the passage?

　　A. Customers can easily be persuaded by advertisements.

　　B. Customers should be persuaded by advertisements.

　　C. It ’s impossible for customers to buy a product without advertisements.

　　D. Customers buy products according to their demands rather than the advertisements.

　　C

　　We are all called upon to make a speech at some point in life, but most of us don’t do a very good job. This article gives some suggestions on how to give an effective speech.

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