“She just wants attention.” people tend to think little of those doing things simply for attention. But the truth is that human beings need attention, and giving attention to each other is, to a large extent, what human civilization is based upon. This perhaps explains the runaway success（一举成功）of social networking sites such as Twitter and Facebook. While we use such sites for “micro blogging”, “idea voicing” and “status updates” – the reality is that we are often doing no more or less than fulfilling our basic human drive for attention exchange.

　　I friend you, you friend me, I retweet you, you retweet me. The charming case with which we can now get and give attention is why many people appear overly attached to their smartphones. It is also a vicious（恶性）circle. As ever more people are busy exchanging attention online, there is increasingly less attention to be paid in the real world, which forces more people to seek their attention exchange online, or else risk attentuion-starvation.

　　The very nature of attention exchange is being rapidly transformed, and there is a danger that some of us will develop unhealthy practices. Just as eating red meat every day is a bad idea, so it is with too much attention exchange. The biological consequences of our technological advancement in food production are highly visible; heart disease, diabetes and obesity. The consequences of our transformed attention exchanges will be psychological and social, and so may take longer to identify, but they will be equally damaging.

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