San Francisco, California 94115
November 20,2008
Dear Sirs,
As a concerned parent, I am writing to protest your recent advertisement for ElectroRobo seen in local media in
California. Specifically, I am referring to newspaper and magazine ads (attached to this letter)published the week of November 15.
Children respond to your type of advertising in an immature way;that is, they are unable to understand how expensive some toys are for middleclass parents. Further, your product is violent in nature. Your advertisement gives children the impression that it’s fine to have“two guns and laser eyes. ”You also suggest that children need your toy to protect them“when you go outside. ”This is not a healthy attitude for children to have.
I hope you will stop advertising your product in such a way that may harm our children.
Sincerely yours,
(Mrs.) Alma Hernandez
President, Parents for Nonviolent Toys
Enc.
It’s Here ! Ready for You, Now ! It’s ElectroRobo !
Every boy dreams of being in control of a robot, and AmToy can make your dream come true! ElectroRobo is the world’s first fully automatic robot with radio control. Standing 80 centimeters tall, ElectroRobo is like a friend at home. He can walk, talk, and even shake your hand! He has two guns and laser eyes to help you defend yourself when you go outside with him. Every boy needs ElectroRobo !
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