C. The results of modem advertising.

　　D. The writing of modem advertising.

　　答案: B

　　指导：本文着重讲述了广告的作用，所以为了起到应有的作用，必须有一定的技巧。

　　2. According to the passage, a good advertisemnt should _______.

　　A. be both persuasive and effective

　　B. give people useful information

　　C. show people a product

　　D. show people a new idea of a product

　　答案: A

　　指导：由文章第一段第三句"Today's advertisemens，orads，try to get consumers to buy certain brands"可知A正确。

　　3. From the passage, we can infer that _______.

　　A. modern advertising has less effect on customers

　　B. once customers see ads about a new cereal, they are sure

　　to buy it

　　C. cereal can make people strong

　　D. cereal is a kind of food which is popular among people

　　答案: D

　　指导：由文章第二段"you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space

　　on your shelf for another. But if you see ads about a new ce

　　real that is your extra-tasty and has a free prize in the box, you may want it. "可以推测出来cereal 是一种受人们欢迎的食品。

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