Of these three stores, H&M has the most extensive eco -fashion plans. It is already well on its way to carrying out its plans by increasingly mixing organic cotton into their garments, as well as putting fully organic cotton items on the market. The store also belongs to the Organic Exchange Organization, which approves of growth of organic cotton. To reduce the harm from non - organic cotton production, H&M is involved with the Better Cotton Project. Mindful of the unfavorable effects of climate change, the store aims to minimize transportation and energy usage. H&M labels their eco -friendly products with an official symbol, the Flower, to represent a production system that is less harmful than most traditional processes. Because of these actions and policies, H&M is already well on its way to making a difference on the environment.
With its Urban Renewal brand, Urban Outfitter takes a different approach than H&M in promoting eco - friendly fashion. The brand features women' s clothes made from strictly environmentally -friendly sources, such as vintage, dead stock, or surplus clothing. Urban Renewal produces fashionable garments, and embraces being eco - friendly through recycling.
Unlike the other two stores above, Forever 21 ' s eco - fashion efforts fall short; some people would say their message is thoroughly misleading. It promotes the "green" image, and yet many of their supposed eco -friendly products do not help the environment. For example, it sells a "Think Green Tote" that, according to the site, is meant to "send an environmentally friendly message. " However it is made of 100% non - organic cotton which is one of the most damaging fabrics to the environment, mostly because it requires greater chemical intervention compared to organic cotton. Also, the "I Love My Planet Tote" is supposed to "make a positive statement," but is also made of 100% cotton that is not organic. The only tote that is environmentally - friendly is the "H81 Organic Cotton Tote" from Forever 21' s Heritage brand, made from 100% organic cotton. Now that Forever 21 has portrayed itself as being "green," it should start "walking the walk. "
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