4.Frank Toskan

　　Make-Up Art Cosmeties (M.A.C)

　　One of the nicest things anyone ever said to me was, “I hate makeup, but I love M.A.C.” That’s what moves me on. Even people who don’t wear makeup can appreciate our company, what it stands for, its values, and the way we do business.

　　We work from an inverted (颠倒的) pyramid, where the customers are always at the top. Our customers inspire me and keep me going. They and our staff, not money, make me enthusiastic. If I had stayed in this business just for the money, I would have closed down years ago.

　　5.Kenneth Cole

　　Kenneth Cole Productions Inc.

　　You can’t be everything to everybody. Each of us has our own strengths and weaknesses. To be effective, you need to identify your strengths and concentrate on them. You’ll become more successful if you are able to channel your efforts to areas that you do best. In business, for example, if you know you are good at marketing, then give it full play. Seek help or assistance in areas that you may be poor at, such as accounting or bookkeeping. To turn your weakness into strength, consider taking hands-on learning or training.

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