In our study of 343 businesses, the companies that chose to go, go, go to try to gain an edge ended with lower sales and operating incomes than those that paused at key moments to make sure they were on the right track, What’s more, the firms that “slowed down to speed up “improved their top and bottom lines ,averaging 40% higher sales and 52% higher operating

　　incomes over a three-years period.

　　How did they disobey the laws of business physics, taking more time than competitors yet performing better ? They thought differently about what “slower “and “faster” mean. Firms sometimes fail to understand the difference between operation speed (moving quickly ) and strategic speed (reducing the time it takes to deliver value ). Simply increasing the speed of production, for example , may be one way to try to reduce the speed difference . But that often leads to reduced value over time, in the form of lower-quality products and services.

　　In our study, high performing companies with strategic speed always made changes when necessary . They became more open to idea and discussion. They encouraged new ways of thinking. And they allowed time to look and learn. By contrast (相比而言). Performance suffered at firms that moved falt all the among their employer , and had little time thinking about changes.

　　Strategic speed serves as a kind of leadership . Teams that regularly take time to get things right , rather than plough ahead full bore , are more successful in meeting their business goals . That kind of strategy must come from the top.

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