A strong digital presence is one way for employers to stand out as the search for the best and brightest gets competitive.

　　Slightly more than four in 10 employers say they will use “different” recruiting tactics(策略)to reach Generation

　　Y，according to a survey by job­search site Monster.com to be released today.Of those respondents，almost 60% say social­networking sites are popular tools to reach Gen Y candidates.

　　“Our reason for using social media is because that's where we think the candidates are，”he says.

　　The company posts updates and videos on

　　topics such as job opportunities and the benefits of being an employee.It also created a mobile­friendly site for those who want to apply via smartphone.

　　“Younger people want to attach to you in a different way than the past，”Lavery says.“They want to interact with you.They want to learn about you.”

　　The updated recruitment techniques take effort，but they work，he says.

　　In 2010，UPS used those tactics to recruit 955 employees.The year before，it hired 29 employees through those means.

　　“It's a time investment that you have to be willing to do，”he says.“You can't just have a page up there and not have content.In social media，you have to have a give and a take，or people won't be a part of your community.”

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