高考英语一轮复习 第一部分 基础考点聚焦 Unit4 Global warming单元检测同步探源 新人教版选修6

　　Ⅰ.阅读理解A

　　(2016·厦门高中毕业班适应性考试)As the thrill of the London 2016 Olympic Games fadesconomic profits by safeguarding the interests of broadcasters and funders.

　　In 2009，the Brazil passed the Brazilian Olympic Act and the so­called World Cup Law in 2016，which are designed to fight ambush(隐性)marketing and digital piracy(盗版)rtising in and around official sporting sites.

　　The Brazilian World Cup Law goes much further in protecting the interests of right owners than Brazil’s pre­existing legislation(立法)in this area but the official broadcaster from using images of events.However，it does permit use for non­commercial purposes.It also requires that FIFA or its local broadcaster provide highlights up to two hours after each match.Other items allow protection of trademarks associated with the event and ban unauthorized association with the event’s marks.

　　The Pele Law permits，as an information right，both access to sporting sites and the use of images for journalistic purposes.It is，however，unlikely that such an understanding will be gained in relation to the World Cup Law which governs access to and use of images specifically in relation to the FIFA World Cup 2016.Although the Brazilian Olympic Act regulates the IP(知识产权)relating to the 2016 Olympic Games in Rio，it remains silent on broadcasting rights.

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