Whatever the benefits，it seems clear that IP rights in general，and broadcasting rights in particular，will continue to play a key role in bringing in funds.If past experience is anything to go by，Rio 2016 not only promises new sporting achievements，but also the breaking of new records in terms of profits produced from the sale of broadcasting and other media rights.

　　【文章大意】　伦敦奥运会胜利落下帷幕下一届奥运会要在巴西召开。现在巴西正在积极地建设、发展尤其是完善对知识产权的保护措施。e 2016 Olympics ________．解析：选D。细节理解题。根据文章最后一段的第一句“Whatever the benefits可知项正确。________．is stricter than the latter in protecting IP rights

　　B．the World Cup Law allows the media more freedom to use the images

　　C．the former applies to advertising while the latter marketing

　　D．the Pele Law bans more unauthorized association with the event’s marks

　　解析：选A。细节理解题。根据文章第三段第一句“The Brazilian World Cup Law goes much further in protecting the interests of right owners than Brazil’s pre­existing legislation(立法)in this area可知项正确。ter introduces the World Cup Law ________． B．in order of importance解析：选A。写作手法题。文章主要通过对World Cup Law与Pele Law的比较来介绍World Cup Law故A项正确。ks about ________．A．the advances that Brazil has made in hosting sporting events

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