On the one hand，some producers can be too old­fashioned and too concerned with the importance of product engineering and the functionality of their goods.On the other hand，there are those who believe that how a product looks is more important.Design is indeed a broad term，involving both function and form.Typically，in any given product area，it changes from the former to the latter.Clothing is a good example.But surely you would have to be a very shallow person to think something's appearance is more important than what it does.

　　Today nearly all goods at any given price point do much the same job.So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer，which could be through the visual appeal of the product or its packaging，or the imagery(意象) created by advertising.And what of the Dyson vacuum cleaner? Mr.Dyson may believe that people buy these machines because of the graphs showing their superior suction，but most vacuum cleaners do a good job；the main reason people pay extra for a Dyson is that it is a vacuum cleaner with a trendy brand.With its inside workings exposed，it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside.Functional it may be，but it is a bit of a trick，too.

　　【语篇导读】　英国吸尘器发明家Dyson因强烈反对设计博物馆太过注重外在的风格样式而辞职，他认为这里应该是研究学问的地方。

【2016届高考英语二轮复习阅读理解七十五十集之连载训练：（25）】相关文章：

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（68）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（64）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（65）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（71）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（34）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（45）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（36）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（72）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（57）

★ 2016届高考英语二轮复习阅读理解七十五十集之连载训练：（66）