Today nearly all goods at any given price point do much the same job.So almost the only way producers can differentiate their products from those of their competitors is to create some sort of emotional connection with the consumer，which could be through the visual appeal of the product or its packaging，or the imagery(意象) created by advertising.And what of the Dyson vacuum cleaner? Mr.Dyson may believe that people buy these machines because of the graphs showing their superior suction，but most vacuum cleaners do a good job；the main reason people pay extra for a Dyson is that it is a vacuum cleaner with a trendy brand.With its inside workings exposed，it is a bit like a Richard Rogers building with all its pipes shown in bright colors on the outside instead of being hidden inside.Functional it may be，but it is a bit of a trick，too.

　　【语篇导读】　英国吸尘器发明家Dyson因强烈反对设计博物馆太过注重外在的风格样式而辞职，他认为这里应该是研究学问的地方。

　　1．Mr.Dyson left the Design Museum because he thought the museum ______.

　　A．didn't increase the number of visitors

　　B．couldn't provide scholarships for learners

　　C．wasn't loyal to its original purpose of learning

　　D．didn't have great appeal for serious industrial design

　　解析　推理判断题。由第一段的最后一句话和第二段的第一句可知，他辞职是因为设计博物馆太注重风格样式。他认为这里应该是研究学问的地方，他们的做法违背了这个初衷。

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