D. Filling the store with the smell of fresh bread.

　　3. What is the California builder's story intended to prove?

　　A. The house structure is a key factor customers consider.

　　B. The more costly the house is，the better it sells.

　　C. An ocean view is much to the customers' taste.

　　D. A good first impression increases sales.

　　4. What is the main purpose of the passage?

　　A. To explain how businesses turn people into their customers.

　　B. To introduces how businesses have grown from the past.

　　C. To report researches on customer behavior.

　　D. To show dishonest business practices.

　　Passage 3（2015·江苏）

　　work.

　　Let's begin with the question of why people volunteer. Researchers have identified several factors that motivate people to get involved. For example，people volunteer to express personal values related to unselfishness，to expand their range of experiences，and to strengthen social relationships. If volunteer positions do not meet these needs，people may not wish to participate. To select volunteers，you may need to understand the motivations of the people you wish to attract.

　　People also volunteer because they are required to do so. To increase levels of community service，some schools have launched compulsory volunteer programs. Unfortunately，these programs can shift people's wish of participation from an internal factor (e.g.，“I volunteer because it's important to me”) to an external factor(e.g.，“I volunteer because I'm required to do so”). When that happens，people become less likely to volunteer in the future. People must be sensitive to this possibility when they make volunteer activities a must.

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