I supplement these with two further tips of my own, neither of which requires effort. The first is to make sure that the person speaking before you is really boring and has a laptop full of overcomplicated, PowerPoint slides. The second is to pick the right audience. Once, I gave an after dinner speech to middle managers in HR from the north of England. I had done a great deal of rehearsing and failed to sleep the night before and taken beta-blockers and so was all set and keyed up to the perfect pitch. The fact that the speech was catastrophic (not one laugh) made me feel bad for several weeks afterwards. But I now see it was the audience's fault. They were never going to like a snotty Londoner being superior about management fads anyway.
对此,我又补充了两点自己的建议,它们都不需费多大劲。第一条是确保在你之前发言的那个人很乏味,还带着一台笔记本电脑,里面装满过于复杂的幻灯片。第二条是选择正确的听众。有一次,我为来自英格兰北部的中层人力资源经理们做一个餐后演讲。我排练了许多遍,头一天晚上都没睡着觉,还服用了β-受体阻滞剂(一种降血压药—译者注),因此一切准备就绪,状态调整到最佳水平。而事实是,那次演讲是一场灾难,没有一个人笑,这让我在随后的好几周内都情绪低落。但现在我意识到,这是听众的错。这些人无论如何都不会喜欢一个自以为对管理技巧很懂行的傲慢伦敦人。
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