◆ Manage the whole marketing activities, i.e. brand building, market research and integrated-marketing functions.
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Develop and evaluate brand activities including the development of promotional activities, advertising and merchandising.
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Obtain market share by developing marketing plans and programs for key brands.
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Conduct market and product research; maintain data base by identifying and gathering marketing information.
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Understand market/competitor intelligence and cooperate with the sales teams in developing the appropriate marketing strategies.
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Keep contacts and exchange of information with regional operations on marketing issues.
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Participate in and contribute to the budget and business planning cycle.
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Supervise the project to establish company websites.
◆ Complete marketing department operational requirements by scheduling and assigning employees; develop, maintain, evaluate and lead the marketing team of pan-China.
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Serve as a member of the senior management team providing input and direction on the company’s strategic and operational goals and objects.
Requirements:
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2017-04-24
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