In turn,the researchers found that cleansing behaviors actually keep the selfserving effects of disgust to a minimum.If you can make people think of cleaning products,the likelihood of cheating also goes away.People don’t know it,but these small emotions are constantly affecting them.
The researchers conducted three randomized experiments causing disgust through various means. The study involved 600 participants around the United States;both genders were equally represented.In one experiment,participants evaluated consumer products such as antidiarrheal medicine(止泻药),and diapers(尿布).In another,participants wrote essays about their most disgusting memory.In the third,participants watched a disgusting toilet scene from the movie “Trainspotting”.Once effectively disgusted,participants were willing to lie and cheat for financial gain.
In another set of experiments,after falling into the state of disgust on participants,the researchers then had them evaluate cleansing products,such as household cleaners and body washes.Those who evaluated the cleansing products did not engage in deceptive behaviors any more than those in the neutral emotion condition.
At the basic level,if you have environments that are cleaner,people should be less likely to feel
disgusted.If there is less likelihood to feel disgusted,there will be a lower likelihood that people need to be selffocused and there will be a higher likelihood for people to cooperate with each other.
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