When Michael Jordan and Larry Bird won gold in Barcelona in 1992, the Americans were praised for teaching the world how to play basketball. This season, however, 20 percent of NBA rosters(花名册) will be filled by nonAmericans. NBA commissioner David Stem happily embraces the trend. On a visit to Paris in October, Stern outlined his vision for the future, which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take_China_by_storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stern. The strategy(战略,策略) in China is television. “We've made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China. The NBA, which is broadcasted in more than 200 countries in 42 languages, will put that to the test in October 2004 when the Houston Rockets play two preseason games against the Sacramento Kings in Beijing and Shanghai. The NBA knows that it needs a global market to compensate for tough times on home_soil.
“It doesn't matter where the players come from, all the NBA teams now know that they have to scout(寻找,觅得) internationally,” said Terry Lyons, the NBA's vicepresident of international public relations. “It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season, many people can earn the respect of their American peers. Others, such as the Houston Rockets' Chinese centre Yao Mingnumber one draft pick in 2002and the Detroit Pistons' 18yearold Serb Darko Milicicnumber two overall in this year's draftare icons(偶像)inwaiting. It is the ultimate(最后的,根本的) revolutionthe rest of the world teaching the US how to play basketball.
【(七省专用)2016届高考英语一轮复习综合技能测试外研版必修3】相关文章:
★ 【外研英语,七省专用】2014《走向高考》英语一轮总复习(2016春出版)第一部分 教师讲义手册:选修七7-1
★ 【三维设计】2017届高考英语(江苏专用)二轮复习课件:必修3 Unit 3《Back to the past》
★ 安徽省淮南市2014高考英语一轮单项选择及文章训练(6)及答案
★ (全国通用)2014届高考英语一轮单元复习 限时强化训练二
★ 2014届高考英语一轮复习课时作业(四十二)选修7Module 6《The Worlds Cultural Heritage》(外研版)
★ 河南省三门峡市2014高考英语一轮(暑假)基础训练(10)附答案
★ 四川省2016届高考英语一轮复习课时作业(47) Module 5 The Conquest of the Universe 外研版选修8
★ 湖南省岳阳市2014高考英语一轮单项选择训练题(9)及答案
最新
2017-04-24
2017-04-24
2017-04-24
2017-04-24
2017-04-21
2017-04-21