According to Taobao, China’s biggest online retail website, just five days after the series began to air, nearly 6 million people went to the site in search of various local specialities, particularly those mentioned in the documentary. More than 7.2 million deals were concluded. A ham producer from Yunnan Province saw his sales grow 17-fold in five days.

　　However, one can’t help but believe that the documentary’s popularity is probably linked to the endless stream of terrible food security issues that have emerged in recent years. In one well-received article, a netizen wrote, “I wonder how many felt so empty-hearted and sighed after watching the film .Formaldehyde(甲醛) sprayed cabbage, Sudan Red colored salty eggs, restaurants using gutter oil. The list is long…”

　　A varied and ancient food culture that is famous world-wide and which should have made the Chinese proud ends like this: one can only sigh. Food is the most vital thing in people’s lives. Yet China’s food industry is a typical description of “bad money driving out the good”. The market is huge while the cost of faking and cheating is so low for unscrupulous (不道德的) businessmen; and the punishment is too light. Take the milk industry as an example. Although Sanlu, the company that sold the melamine-adulterated milk powder, was punished, thousands of other dairies didn’t work hard to improve the quality. In order to allow national brands to survive, Chinese authorities are happy to loosen their regulations.

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