It is thought that slowing down the rhythm of music in shops can trick customers into thinking less time has passed, and therefore they spend more time examining the shelves, for example.
Some providers of background music have been known to promote their services by claiming they can boost profits by controlling the behaviour of customers.
“A common trick is to take a popular current song and record an instrumental version which can be slowed down or sped up at different time of the day to influence behaviour in different ways,” Dr Bradshaw said.
Background music is often classed as “Muzak” in honour of the Seattlebased company which began producing its softsounding melodies in the 1930s.
1.According to Dr Bradshaw, in what ways does Christmas music influence customers?
①their mood their income their sense of time
④the sort of products they buy
A.
B.
C.
D.
2.Shopkeepers slow down the rhythm of music in shops to ________.
A.let customers spend more time shopping
B.make customers and sales assistants relaxed
C.let customers enjoy the beautiful music
D.help customers find what they really want
3.What kind of music is now often adapted to influence customers in shops?
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2017-04-24
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