106 million profit－38 per cent above Wall Street's consensus target. A lot of credit goes to a very simple idea: make computers in different colours. Jobs was the only one who thought to make it happen. The colourful mid­priced iMac has also succeeded by playing down the compatibility (兼容性) problem. Apple positioned it as the machine for the Internet, where compatibility questions are no big deal. Behind the scenes, Jobs streamlined the product line，and also did a whole series of work for improving and selling the production. Meanwhile, over at Pixar, A Bug's Life nabbed a total

　　159 million in domestic box office，the highest domestic animated take since Toy Story and third highest ever after Toy Story and the leader, The Lion King.

　　Business philosophy：The technology isn't the hard part. The hard part is: Who's going to buy it? How are they going to buy it? How do you tell them about it?

　　How he got the job: The Apple board begged him to return.

　　Management Style: At Apple, Jobs is a micromanager－some say nanomanager who changes mood suddenly and unexpectedly. Virtually every decision goes by him. “At any time, 10,000 employees are wondering，‘What would Steve say？’not‘What is the right thing to do？’”，said a former Apple executive. At Pixar, realizing that he isn't a film visionary, he leaves the experts to their research.

　　Financial reward: His Apple rewards are minimal—a salary of one dollar a year so that his family is eligible for the health plan. But his 69 per cent share of Pixar is worth about

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