高考英语阅读冲刺：阅读理解20_高考复习指南

高考英语阅读冲刺：阅读理解20

　　When you turn on the radio, you hear an advertisement. When you watch television, you hear and see an advertisement. If you turn the pages of a newspaper or magazine, again you find an advertisement. If you walk down the street, you see one advertising board after another. All day, every day, people who want to sell you something compete to catch your attention. As a result, advertisements are almost everywhere. In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses. Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public.” And some people thought that advertising was “truth well told.” Now more and more people describe it in this way: Advertising is the paid, nonpersonal (非针对某个人的), and usually persuasive (有说服力的) description of goods, services and ideas by identified sponsors (明确的出资者)through various media. First, advertising is usually paid for. Various sponsors pay for the advert sements we see, read, and hear over the various media. Second, advertising is nonpersonal. It is not face to face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it tells people to do something. All advertisements try to make people believe that the product, idea, or service advertised can do good to them. Fourth, the sponsor of the advertisement must be identified. From the advertisement, we can see if the sponsor is a company, or an organization, or an individual. Fifth, advertising reaches us through traditional (传统的)and nontraditional mass media. Included in the traditional media are newspapers, magazines, radio, television, and films. Nontraditional media include the mail, matchbox covers, and billboards (广告牌). 62. The existence（存在）of the privately owned mass media depends financially（经济上地）on A. the government B. their owners' familiesC. advertisements D. the audience 63. According to the passage, who are most probably paying for the advertisements? A. Companies. B. Organizations.　C. Individuals. 　D. All of the above. 64. Which of the following is considered nontraditional mass media? A. Newspapers. 　 B. The mail. 　C. Magazines D. Films. 65. According to the passage, which of the following statements about the features of advertisements is NOT true? A. Advertising must be honest and amusing. B. Advertising is meant for large groups of people. C. Advertising tells people to do something directly or indirectly. D. The sponsors are always mentioned in the advertisements. D The Internet has led to a huge increase in credit－card (信用卡) fraud.Your card information could even be for sale in an illegal web site（非法网站）. Web sites offering cheap goods and services should be regarded with care. On－line shoppers who enter their credit－card information may never receive the goods they thought they bought.The thieves then go shopping with your card number—or sell the information over the Internet. Computers hackers (黑客) have broken down security（安全）systems, raising questions about the safety of cardholder information. Several months ago, 25,000 customers of CD Universe, an on－line music retailer (零售商) , were not lucky. Their names, addresses and credit－card numbers were posted on a Web site after the retailer refused to pay US $157,828 to get back the information. Credit－card firms are now fighting against on－line fraud. Mastercard is working on plans for Web－only credit card, with a lower credit limit. The card could be used only for shopping on－line. However, there are a few simple steps you can take to keep from being cheated (欺骗). Ask about your credit－card firm's on－line rules: Under British law, cardholders have to pay the first US $78 of any fraudulent (欺骗性的) spending. And shop only at secure sites; Send your credit－card information only if the Web site offers advanced secure system. If the security is in place, a letter will appear in the bottom right－hand corner of your screen. The Web site address may also start https: // － the extra “s” stands for secure. If in doubt, give your credit－card information over the telephone. Keep your password（密码）safe: Most on－line sites require a user name and password before placing an order. Treat your passwords with care. 66. What do most people worry about the Internet according to this passage? A. A lot of stolen credit－cards were sold on the Internet. B. Fraud on the Internet.  C. Many Web sites are destroyed.  D. Many illegal Web sites are on the Internet. 67. What is the meaning of “fraud”? A. Cheating. B. Sale. C. Payment. D. Safety. 68. How can the thieves get the information of the creditcard? A. The customers give them the information. B. The thieves steal the information from Web sites. C. The customers sell the information to them. D. The thieves buy the information from credit card firms. 69. How many pieces of advice does the passage give to you? A. Four. B. Three. C. Five. 　D. Six. 70. You are shopping on the site: http: // www. Shopping. com, and you want to buy a TV set, what does this article suggest to do? A. Order the TV set at once. 　 B. Do not buy the TV set on this site. C. E－mail the site your credit－card information. D. Tell the site your password and buy the TV set for you.