.

　　A. physical force

　　B. influence

　　C. value

　　D. communication

　　57. According to the research, common consumers tend to buy fashionable products endorsed by

　　.

　　A. people who resemble them

　　B. common people whom they know nothing about

　　C. a person who doesn't buy to impress others

　　D. famous persons

　　58. Those who don't want to buy a product to impress others

　　.

　　A. are less interested in the celebrity advertisement

　　B. are actually influenced by neither of the advertisements

　　C. are mostly affected by the student advertisement

　　D. pay less attention to the student advertisement

　　59. The passage mainly wants to tell us that

　　.

　　A. celebrity endorsements fail to have expected effect

　　B. companies spend too much money in advertising with celebrities

　　C. student's ads are more reliable than celebrity ones

　　D. companies can't keep up with the buying trend

　　B

　　After helping Barack Obama sweep to victory in the US election, the president-elects motto of "change" was Friday declared character of the year by a monk at one of Japan's most respected temples.

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