Ⅲ.任务型阅读

　　Have you ever asked your customers and potential customers how they'd like to hear from you？Some of them might check e­mail messages regularly throughout the day；some of them might check their messages only once or twice a day；and some of them might not use e­mail at all.

　　If you've been automatically using e­mail to avoid lengthy phone conversations，first check to see if that's also your customers' preferred method of communication.Then consider the benefits of picking up the phone.

　　I know，e­mail is convenient.It gives you a record of what was said，and it lets you communicate without wasting any time on chit­chat.But it also removes that little human bond of friendliness.It prevents you from finding a common ground—such as a shared interest in a hobby.The phone allows that.

　　Using the telephone also aids in communication.A misunderstood question in an e­mail can take several messages back and forth to clarify.On the phone you can say “No，I meant...”and then you can re­state your question in a different way.Instead of being a time­waster，the phone can sometimes be a time­saver.

　　Be sure to ask your customers if they'd prefer documents sent to them by e­mail or fax —because some people really do prefer the fax.Remember that they're busy too.They might not want to sit at their computer opening files and printing pages of documents.For some，it's much more convenient to walk over to the fax machine and pick up the preprinted documents.

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