The logic behind cultivating customer __11__is impossible to deny.“In practice most companies' marketing effort is focused on getting customers,with little attention paid to __12__ them”,says Adrian Payne of Cornfield University's School of Management.“Research suggests that there is a close relationship between retaining customers and making profits.__13__customers tend to buy more,are predictable and usually cost less to service than new customers.Furthermore,they tend to be less price __14__,and may provide free wordofmouth advertising.Retaining customers also makes it__15__ for competitors to enter a market or increase their share of a market.”
1.A.in particular B.in reality
C.at least
D.first of all
【解析】 句意:这句话听起来简单且可实现,但实际上,这些明智的语言很快就会被忘记的。前后两句为转折关系,由此可推知答案。in particular尤其,特别;in reality实际上,事实上;at least至少;first of all最重要的是。
【答案】 B
2.A.emphasize
B.doubt
C.overlook
D.believe
【解析】 根据本段最后一句可知,公司把顾客吸引来之后,即买卖成功之后,他们就忘记了把顾客继续留住,也就是忽视了“attracting and retaining customers”中的后半部分,即retaining customers。emphasize强调;doubt怀疑;overlook忽视;believe相信。
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