Every day we notice what people are wearing,driving and eating. If the person looks cool,the product seems cool,too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It's a golden group. They have a lot of money to spend,but they don't trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading,but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true,because everyone knows an ad is trying to persuade you to buy something. However,you don't know when a conversation you overhear is just a performance.
11.The two attractive young women were talking so as to ________.
A.get the sweater at a lower price
B.be heard by people around
C.be admired by other shoppers
D.decide on buying the sweater
12.Lorenzo Bertolla is ________.
A.a very popular male singer
B.an advertising agency
C.a clothing company in Rome
【2017届高考英语一轮复习课时作业7:Unit 2《The Olympic Games》(人教版必修2湖北专用)】相关文章:
★ 四川省2016届高考英语一轮复习课时作业(22) Module 4 Great Scientists 外研版必修4
★ 【北京专用】2014届高考英语一轮复习方案课时作业:必修4 Unit 1 Women of achievement
★ 四川省2016届高考英语一轮复习课时作业(33) Module 3 Interpersonal Relationships Friendship 外研版选修6
★ 2014届高考英语一轮复习课时作业(三十八)选修7Module 2《Highlights of My Senior Year》(外研版)
★ 四川省2016届高考英语一轮复习课时作业(32) Module 2 Fantasy Literature 外研版选修6
★ 【北师大版】2014届高考英语一轮复习指导课时作业:Unit 4 A卷 Word版含解析
★ 【北京专用】2014届高考英语一轮复习方案课时作业:选修7 Unit 1 Living well
★ 【人教版】2014届高考英语一轮复习指导考点针对练:选修6 unit5《The power of nature》
★ (安徽专用)2014届高考英语一轮复习方案 作业手册(13)模块5 《Unit 13 People》(含解析) 北师大版必修1
最新
2017-04-24
2017-04-24
2017-04-24
2017-04-24
2017-04-21
2017-04-21