Customs and Manners
Customs are common social practices.Manners are ways of acting that the society believes are polite.For example, in the United States, it is the custom to have salad(色拉) before the main course at dinner, not after.It's not acceptable to talk with food in mouth at table.Failure to understand the customs and manners of other countries will bring difficulty selling their products.Orange juice as a breakfast drink of an American company in France doesn't sell well because the French don't usually drink juice with breakfast.
1.A knowledge of the local language allows international business people ________.
A.to be more open with their customers
B.to communicate without outside help
C.to express their thoughts indirectly
D.to have a better idea of their own culture
2.The act of many people buying chocolate of Switzerland shows the role of ________.
A.manners
B.values
C.attitudes
D.customs
3.What would be the best title for the text?
A.Misconceptions in Business
B.Basic Beliefs in Business
C.International Business Culture
D.Successful International Business
4.The author's purpose of writing this article is to tell people ________.
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