In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and__9__never returns, is losing the company thousands of dollars in__10__profits (more if you consider how many people they are likely to tell about their bad experience)．

　　The logic behind cultivating customer__11__is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to__12__them”， says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.__13__customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price __14__， and may provide free word-of-mouth advertising. Retaining customers also makes it__15__for competitors to enter a market or increase their share of a market.

　　【语篇解读】　本文为议论文，商场如战场，对商家而言，在激烈的市场中如何立于不败之地，留住自己的顾客尤为重要。

　　1. A. in particular

　　B. in reality

　　C. at least

　　D. first of all

　　解析　句意：这句话听起来简单且可实现，但实际上，这些明智的语言很快就会被忘掉的。前后两句为转折关系，由此可推知答案。in particular尤其，特别；in reality事实上，实际上；at least至少；first of all最重要的是。

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