答案:D
6.What was Gerber's problem?
A.A translation problem.
B.Cultural factors.
C.Religious factors.
D.The picture on the jar.
解析:细节理解题。由文章A picture's worth a thousand words中提到的“the picture on the jar shows what the jar has in it, for many people there can't read”可知问题出在包装图案上,答案选D项。
答案:D
7.For what reason were Thom McAn shoes turned down in Bangladesh?
A.They are not designed attractively.
B.Their advertisements are not persuasive.
C.A signature looking like the word Allah was in the shoes.
D.Problem For Thom McAn was the company's name.
解析:推理判断题。由文章Twist of fate中的“this signature looked like Arabic script for the word Allah”可知Thom McAn鞋在Bangladesh滞销的原因,所以答案选C项。
答案:C
8.What does the text mainly tell us?
A.Lessons from some large corporations.
B.How to make use of advertisements.
C.The importance of market research.
D.The importance of packaging.
解析:主旨大意题。通读全文可知,本文讲述了市场调查的重要性,答案选C项。
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