答案:A
4.Facebook manages to make huge profits mainly by ________
A.attracting users
B.selling advertising
C.producing movies
D.increasing cooperation
解析:细节理解题。根据倒数第二段的内容可知,脸谱网主要通过卖广告获得丰厚的利润。
答案:B
B
(2017·皖南八校第三次联考)If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What's in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova to Latin America, it overlooked the fact that Nova in Spanish means “It doesn't go”.Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn't work. No company knows this better
than Pepsi Cola with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally for its international campaign. As it turned out, the translations weren't quite right. Pepsi was begging Germans to “Come out of the grave” and telling the Chinese that “Pepsi brings your ancestors back from the grave”.
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