A picture's worth a thousand words

　　Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can't read.

　　Twist of fate

　　Even culture, religious factors and pure coincidence can be involved. Thom McAn shoes have a Thom McAn signature inside.To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country，feet are considered unclean, and Muslims felt the company was offending God's name by having people walk on it.

　　语篇解读：如何在激烈的商战中立足？如何才能拓展国际市场？文章告诉我们首先一定要做一些市场调查。

　　5．From the text we learn that ________.

　　A．Chevy Nova was brought to Latin America

　　B．General Motors did the best market research of all companies

　　C．Pepsi still sold well in China owing to the translation problems

　　D．the “Come alive with Pepsi” campaign worked well in the US

　　解析：细节理解题。由文章Translation problems中的“The campaign was so successful in the United States”可知D项正确。

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