阅读理解- 购物、饮食与健康
大特点。
2. 购物与环保问题的结合。
3. 指导如何很好的购物,提供使用建议。
4. 假日旅游等的购物和饮食问题。
5. 饮食安全问题的曝光以及人们如何注意饮食安全问题。
5.如何保持健康的身体,快乐的心情,构建心理健康。
6.饮食与健康的关系。
7. 肥胖,睡眠,早餐等与饮食和健康有关的话题。
·链接高考– the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers, This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry there programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don’t need high ratings to stay on the air.
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