☆ initial advertisements such as: “Delicious HaagenDazs, like 24K gold, Japan Kobe beef, original palm oil, mushroom truffles and Chinese ceramics, Tiffany Africa...what ‘ice cream' was waiting for”.
“love her, let her eat HaagenDazs” This classic sensational advertisement attracted more numerous HaagenDazs lovers who become regulars.
Today, HaagenDazs has 55 countries in the world with approximately 700 stores with annual sales of more than 1 billion US dollars (about 8.28 billion yuan). HaagenDazs has become the world's most popular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong.
Determined to take the “Qugaohegua” line, HaagenDazs has combined accurate positioning in the marketplace with dedicated brand goals. This is the real secret of success.
文章大意:哈根达斯冰激凌始于1989年,比一般的冰激凌贵五到十倍,但是它因为采取了独到的营销策略,所以很快占领了市场,成为了冰激凌的超级品牌。
59.Which of the following statements about HaagenDazs is NOT true according to the passage?
A. It is so popular that it can be bought in almost every supermarket.
B. You can enjoy yourself both physically and spiritually by eating it.
C. It has become the world's top ice cream brand through its efforts.
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2017-04-24
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