Similarly, personal consultants can build up a public image for politicians and movie stars. Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons. But once again, history is filled with examples of both politicians and movie stars that fell from grace(体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation. What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success.
17.The downfall of the Arthour Andersen accounting firm is due to ________.
A. its dishonesty in business
B. its previous images
C. its bad management
D. its poor service
18.Why did some famous people fall from grace?
A. Their images were not well built up
【山西省2017高考英语二轮复习专题训练:阅读理解(21)】相关文章:
★ 2017届高考英语二轮复习大题冲关秘籍完形填空之记叙文:应试策略(含解析)
★ 重庆市2014高考英语阅读理解一轮(精品)训练题(13)附答案
★ 湖南省汝城二中2014届高考英语一轮复习阅读训练 (80)
★ 【人教版】2014届高考英语一轮复习指导考点针对练:必修1 unit4《Earthquakes》
★ 湖南省汝城二中2014届高考英语一轮复习阅读训练 (24)
★ 【北京专用】2014届高考英语一轮复习方案课时作业:选修7 Unit 1 Living well
★ 2017届高考英语二轮复习大题冲关秘籍阅读理解七选五:体验真题(含解析)
★ 湖南省汝城二中2014届高考英语一轮复习阅读训练 (9)
最新
2017-04-24
2017-04-24
2017-04-24
2017-04-24
2017-04-21
2017-04-21