13.The author mentions “coconuts falling” in the first paragraph to ________.
A. show his loneliness
B. add beauty to the jungle
C. express his love of nature
D. stress the absolute silence
14.How does the author feel about the ant?
A. He admired its attitude toward work.
B. He was shocked at its tireless efforts.
C. He showed sympathy for the little ant.
D. He was content to have it as a companion.
15.It can be inferred from the last paragraph that the author would probably _______.
A. work harder than before
B. talk to the man on the horse
C. make his way home
D. stay in the valley
16.We can learn from the passage that the author ________.
A. enjoyed being alone
B. had an unforgettable adventure
C. missed his busy life in the city
D. experienced a world of quietness
E
“Image is everything.” An entire industry has been built upon the precondition that image is everything, but when it comes down to it, an appealing image is not enough. If there is no substance(物质) behind the image, the product, service or person will fail at length.
First of all, one should consider how important image is in the selling of products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. Public concept of that product or service is certainly managed by the images created by the advertising agencies. But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back. For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness. But the recent scandal (丑闻) showed that behind that image, it had dishonest business practices. Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit. Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm.
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