For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You nay not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
53. What is discussed in this passage?
A. The content of modern advertising.
B. The skills of modern advertising.
C. The results of modern advertising.
D. The writing of modern advertising.
54. According to the passage, a good advertisement should ________.
A. be both persuasive and effective
B. give people useful information
C. show people a product
D. show people a new idea of a product
55. From the passage, we can infer that _______.
A. modern advertising has less effect on customers
B. once customers see ads about a new cereal, they are sure to buy it
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