In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and__9__never returns, is losing the company thousands of dollars in__10__profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer__11__is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to__12__them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.__13__customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price __14__, and may provide free wordofmouth advertising. Retaining customers also makes it__15__for competitors to enter a market or increase their share of a market.
【语篇解读】 本文为议论文,商场如战场,对商家而言,在激烈的市场中如何立于不败之地,留住自己的顾客尤为重要。
1. A. in particular
B. in reality
C. at least
D. first of all
解析 句意:这句话听起来简单且可实现,但实际上,这些明智的语言很快就会被忘掉的。前后两句为转折关系,由此可推知答案。in particular尤其,特别;in reality事实上,实际上;at least至少;first of all最重要的是。
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