People who believe reputation control is just for celebrities are kidding themselves.And those who believe they can avoid the problem by simply refusing to create their own online presence are in the dark.

　　“You have to decide how you want to be perceived when someone searches your name，”says Sorenson，“whether you are a potential employer，or a client，or a student.When you're looking at reputation management from a search engine viewpoint，it's primarily played on Google.And most people don't go past page one.”

　　Luckily there are steps people can take to actively manage how they appear on the web—from simple actions that can be set up in minutes，to those that require more investment of time.

　　【语篇解读】 本文讨论了在Facebook、Twitter等网络工具上保护个人名誉的问题。Facebook是一个社交网络服务网站，中文网名译为“脸谱网”，每天上载八百五十万张照片。Twitter也是一个社交网站，中文称“推特网”，提供微博客服务，允许用户将自己的最新动态和想法以短信形式发送给手机和个性化网站群。在Twitter上发布的信息叫Tweet。

　　16．The author believes that people might________on the Internet.

　　A．play half of the game

　　B．travel not just in one direction

　　C．have their reputation damaged

　　D．remove an angry reader's blog

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