Kalin's appreciation for the simple and the simply eccentric (古怪的) inspired him to create etsy. com, an online craft fair, probably the largest market for handmade goods in the world. Last year, 350,000 woodworkers and other craftsmen sold their one-of-a-kind crafts on the four-year-old site.
They sell everything from hand-knit sleeves for Macbooks ($32) to myrtle-wood electric guitars ($3,200). And in an age of chain stores, it seems there's still a big market. More than three million consumers in 150 countries purchased about $87.5 million worth of crafts on Etsy last year.
Emily Worden, founder of Elemental Threads, a custom handbag and jewelry company,
signed up with Etsy when she started her company two years ago. She pays Etsy a 20-cent standard fee for each item she lists on the site, plus a 3.5 percent commission (回扣) on everything sold. Etsy allows her to track the number of times customers click on a particular item to view it. "We can see that our necklaces are a popularly viewed item and which colors and sizes get the most views," she says. "That is a guide to evolving our product lines."
Today, Etsy's staff has ballooned to 70 employees, and the company reportedly earns more than $12 million a year.
Kalin's father was a carpenter and taught him early on how to use his hands. Indeed, in high school, he put his skills to work -- developing the photos of his classmates and handcrafting a graduate ID to attend design classes.
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