Unit 22 Environmental Protection
Ⅰ.阅读理解
A
Traditional businessmen feel worried that growing ecommerce will reduce their share of the
market.
According to a survey, 90% of some people's purchases are made on the computer. As they
find that by being able to go online and choose the things that they need to choose, and have them
delivered right to their doorsteps, they could no longer be bothered with driving, the crowds, the
noise of that, and they usually get a better selection.
Cornell University Marketing Professor, MeLaughlin says traditional stores can keep their
customers by offering goods like clothing, which customers may want to see and try on before
purchasing, as well as items that are difficult to ship. He says some traditional stores are also
pleasing customers with services that set up or repair computers and electronics.
Traditional stores also offer a social experience that some shoppers enjoy. There is still a lot
of emotion in the buying decision that takes place. Oftentimes, you need that last sense of “this is
exactly what I want” before you part with money. And you can't always get that online. It's a
rather cold process.
As more and more people have Internet access and smart phones, online commerce is likely
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