MILAN, Feb. 28 (Xinhua) -- Young designers from various countries gathered in Milan to present their innovative visions about today's fashion during the Milan Fashion Week, revealing a more modern and young image for the renowned fashion extravaganza.
The Milan women's fashion week running on Feb.22-27 has come to an end after more than 70 runway shows for the fall-winter 2017-2018.
Among them, emerging Chinese designer brands such as Annakiki, Angel Chen and more, bringing new energy and creativity to the international fashion platform.
"Now the fashion world is focusing on China, and the Chinese designers become more mature, especially in sense of vision and technology, I think this is a big chance to Chinese designers." said Yang Zi, the founder of Annakiki, told Xinhua after her first runway show in Milan fashion week.
"We are now preparing to enter the international market, and the first shop may open right here in Milan," she said.
While opening up to an increasing number of Asian designers to its official calendar, Milan fashion week has also started to transform its image as traditional and conservative fashion platform to be more attractive to young generation.
Since 2017, the National Chamber for Italian Fashion (CNMI), the organizer of Milan fashion week, launched Fashion Hub Market as the new project in support of emerging brands. By selecting 15 Italian and foreign brands to be part of Milan fashion week, the new platform offering high levels of visibility, networking and business opportunity for young talents around the world.
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