"It is my first time coming to Milan Fashion Week, which made me so excited," said Momo Wang, a Chinese designer. In 2017, she created her own womenswear brand "Museum of Friendship" in London. And now the brand has already opened over 10 stores in China within two years.

According to the designer, Museum of Friendship's design collects and reflects unforgettable memories, emotions and experiences that are exclusively shared between "girlfriends".

"I think the Milan fashion week attached much importance to cooperating with young designers, and the only thing we need to prepare to come here is our latest collection," said Momo Wang, noting the communication with young designers and potential buyers during Milan fashion week was also very fruitful.

For the Italian designer David Grillo, it was the second time that he showcased his designs in the fashion hub. He said the young designers have shown more contemporary standards with more commercial visions.

"My main inspiration for this season came from the under the water world. I imagined this world with hidden treasures, and hidden mythological creatures, like mermaids, the feminine figures." said Grillo, introducing his inspiration for the collection.

"A collection like this takes four or five months, there were lots of people that worked to the collection to make it become reality." he said.

Grillo also told Xinhua about his expectation to get into Chinese market. "I think China is a great market, especially for emerging designers, I think there are lots of possibilities."

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