5. ________________
Asking respondents “How effective has this company’s new distribution program been?” may not be as effective as “Recently, we used a new distribution system. Did you know this?” Followed by “Have you seen any positive benefits resulting from this change?” It can be beneficial to break down questions that require background information into two parts: a screening item describing the situation which asks if the respondent knows about it, and a follow-up question addressing attitudes the respondent has about the topic.
【答案】
B
E
C
D
A
【解析】
试题分析:如何写更有效的调查问题。
B考查段落大意。该段讲得是写出有效的调查问题的最基础的原则,即所有其他的方法原则都基于此点,也是你决定花钱费时间地去做调查的原因,且你要让你设计的调查问题都围绕该点,当你茫然时也应再参考一下的基本点。故该题正确答案为B.即“要记住你调查的目的。”
E考查段落大意。根据该段中的“should never be included in a survey”和“don’t use it”可知,本段讲得是要弃用一些无用无益的问题。故该题正确答案为E.
C考查段落大意。该句所给的例子说明的是“This question is too complex for a clear, usable answer. Try breaking it down into components parts.”问题问得太复杂了。故该题的正确答案为C.“要让你的调查问题简洁。”
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