5
to the success of a community.
Advising Businesses and Government
About half of jobs using geography are in business and government. All kinds of businesses use geographic information to help build and
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their operations. A location analyst studies an area to find the best location for a client. The client might be a large retail store chain that wants to know which location would be best for opening a new store. The location analyst can study GIS reports on such elements as transportation networks or population in an area and give the business owners the positive and
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points about a location being considered.
In 1967, the Mexican government was looking for a location to create a new international tourist resort. They used location analysts to find an area that had good beaches and was easy to reach from the United States. The
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was Cancún, today one of the world’s most desirable vacation sites.
Businesses connected with natural
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such as forests also rely on geographers. Geographers help them understand the relationship between their business and the environment where their business is located.
In 1967, Cancún was a small island on Mexico’s Caribbean coast. It had white sand beaches, many birds and mangrove(红树) trees, but few people. After it was selected as a resort site, it was quickly
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