The country is becoming increasingly connected—over 90% of 18 to 30­year­olds in China own an Internet­connected smartphone, according to a Global Times survey published last year.

　　Of course, China’s Internet giants have not been slow to capitalize on this trend, with Shenzhen­based Tencent last week launching their “New Year Red Envelope”app (应用程序), an add­on to its popular WeChat messaging service.The company’s over 600 million WeChat users can send each other lucky money, provided both the sender and receiver have signed up to the company’s in­app payment service.

　　“I am really happy that I can use a new and fashionable way to send my holiday greetings to my family and friends, especially for people who have kids but live far away from us.”said Mr.Cheng, a user of the service.

　　The service reportedly banked 18 million RMB ($2.9 million) worth of transfers (转移) in its first 24 hours, according to a report in the Beijing Youth Daily newspaper.

　　While Tencent’s rival Alibaba also has a similar service, called Hong Bao, which launched last year, WeChat’s app allows users to randomly distribute up to 200 yuan ($33) within a group of friends, adding a fun element of unpredictability to the process.

　　Some analysts believe that linking the payments to WeChat’s in­app payment service could be a game­changer, as it simplifies the process of paying for micro dealings, potentially making users more likely to make in­app purchases in the future.

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