In the early stages of all industries, some companies fail because they cannot compete with stronger companies in difficult economic conditions.To deal with difficult conditions, an alarming number of businesses are developing group buying websites in places like China and India, so the increase of group buying in South Africa is nothing more than a natural progression into the international mainstream.

　　The group buying concept is fairly new and consumers have accepted this concept because they can now make full use of the rich information available on the Internet.Group buying is convenient and easy so it works.Anyone can view a site, join a mailing list, subscribe (注册加入) to RSS or print out a coupon (优惠券)．The current group buying structure offered by the industry leaders works although there are still challenges to overcome.

　　Perhaps, the future of group buying is tied to the joining together of social media and mobile devices.Mobile devices are with us wherever we go and almost everyone is using some type of social media site like Facebook or Twitter to stay informed.Using GPS and social media technology to provide real time location­specific promotions would be beneficial to every consumer looking for the best deals in town.

　　Pause for a moment and think about it! What is better than signing on to your phone while having fun in town and you receive a real time information that your favorite shop across the street is offering a killer deal?

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